Communications > Strategic Public Relations
Public relations is the tool of choice to educate and inspire people. Strategic public relations plans set measurable objectives, establish an agenda, assign resources and evaluate results. Verizon Foundation partners explain the basics of creating successful integrated communications programs.
Articles and Research:
- Does Your Org Need a Speakers' Bureau?
- Negative Publicity: Do Nonprofits Have a Plan?
- Let the World Know: Make Your Cause News
- Alerting Reporters, the AP and other Media Outlets
- How to Write A Media Advisory
- Does the Press Release Still Have Value?
- General Interview Guidelines
- 10 Tips to Get More Ink on Your Next Report
- An Overview of Public Service Announcements
- Press Conference Overview
- Pitching Overview
- Prepare for the Media
- Public Information Campaigns
- Reaching the Media
- What is Strategic Communications?
- How to Select Spokespeople
- When to Pitch A Story
- What a Spokesperson Should Say
- Write and Distribute A Press Release
- How to Write A Letter to the Editor
- How to Write an Op-Ed
- Who to Pitch
